BIG DATA Versus little data
We've all heard the buzz about BIG DATA... but why is there no mention of little data?
The airwaves and internet are alive with the talk of BIG DATA. But as many in the industry know, the use of the term has become a buzz word, and can almost be applied to anything at this stage. That is why EnergyElephant decided to be a little different and to focus on little data, the small amounts of data that can actually make a big difference in our lives.
So what do we mean by little data? You probably know it as something as simple as a shopping list, or your daily task list, or your fitness schedule.
What we do is focus on your energy data, the little bits of data, that make up your energy bill.
Well, it turns out that the vast majority of us ignore our energy bills, and those that do take a fleeting interest in how much they are spending/using get bogged down quickly in jargon, acronyms and confusing tariff structures. But those days are coming to an end, and soon.
That's were EnergyElephant comes in. A user simply uploads their energy bills (or soon just takes a photo of it using the app on their smart phone) and the software does the rest. What the user gets back is something that is immediately understandable and also links to savings which can be achieved quickly and easily.
It is estimated that in the UK alone, £2 billion per year according to the Competition and Markets Authority (CMA), is lost out due to customers not shopping around for their energy costs. It is estimated over 70% are on default standard variable tariff rates.
EnergyElephant analyses the little data contained in your energy bills and finds the little savings that add up to a big overall saving on your energy costs.
PS. Don't ignore the ELEPHANT in the room!