Short, time-bound campaign where participants reduce or shift electricity use during a known peak demand window (e.g. 4–7pm) to relieve grid stress and cut costs.

Reference

Inspired by utility demand-response programmes such as ESB Networks' Beat the Peak and National Grid's Demand Flexibility schemes. View Example

What?

Campaign focused on reducing usage during peak hours.

How it runs

A clear time window is set (e.g. 4–7pm), during which participants shift or avoid non-essential energy use.

Outcome

Lower peak demand and better understanding of grid stress and costs.