🤝 Resource Action Pledge Campaign

Behaviour Campaign Hybrid

Campaign where participants commit to practical actions that reduce waste and save water.

Reference

Inspired by behaviour change programmes and public sustainability pledge campaigns.

What?

Commitment campaign focused on everyday resource-saving actions.

How it runs

The campaign launches in person with a pledge wall, while remote staff join through an online portal. Participants choose actions such as using reusable cups, reporting leaks or recycling correctly. Progress is tracked over time.

Outcome

Visible action, stronger engagement and lasting behaviour change.